Engaging People with Employer Branding

Increasing Global Reach: Using Social Network Sites for Employer Branding

Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...

Engaging Young People who Offend

Engaging Young People in Resettlement

Employer branding via Social Network sites - a Silver Bullet to Attract IT Professionals?

Due to a shortage of IT professionals, many companies intensify their efforts to be perceived as attractive employers in this field, especially by means of social network sites (SNS) such as Facebook. However, it is unknown whether these presences do really attract IT professionals, and if so, whether this is more due to the utilitarian (job search related) characteristics or to the hedonic (en...

investigating the effect of employer branding in attracting talents in refah bank

organizations and companies competing with each other try to attract talented individuals and keep them in themselves. employer brand can attract talented and it is a set of internal factors related to the personnel which tries to induce individuals that this organization enjoys appropriate place, status and location for work by informing the individuals outside the organization. the talented a...